With TikTok resuming operations after a day of shutdown in the United States, it is believed that all businesses operating TikTok Shop in the US are very concerned about any changes to the platform's services after the restart. The platform has also provided relevant responses regarding issues related to store policies, store ratings, refunds and returns, FBT services, product listings, advertising services, etc. The following are the latest answers to common questions about small shops and advertising in Meiqu.
1、 Small shop side:
Q1： Is my user experience exactly the same as before the service was discontinued on January 18th?
Not exactly the same. The current live streaming function is not yet available, and we expect that the service will experience some temporary instability, which may affect some functions of TikTok or cause you to be unable to access the App or Seller Center normally. Please continue to follow us for further updates.
Q2： Will there be any changes to my account when I log in to Seller Center?
There is no change, you can log in through the App or PC version of Seller Center as before and perform operations.
Q3: Have there been any changes to TikTok Shop's policies?
The policy remains unchanged.
Q4： Has my store rating (SPS) been affected?
Your store rating has not changed during the service suspension period.
Q5： When should I start dealing with after-sales issues (returns/refunds)?
Please handle the relevant requests as before to ensure that the buyer's issue can be resolved quickly.
Q6： Will the settlement cycle be affected?
The settlement period will not be affected and will be automatically paid according to your settlement period. Please refer to the "Finance Summary" module
Q7: How will FBT services be affected?
FBT will continue to provide fulfillment services for existing and new orders, as well as related after-sales services. At the same time, new inbound orders and inbound space reservations are still closed. In addition, we will continue to waive storage fees incurred from January 19th until further notice.
Q8： Can I continue to use the Shopify app or any other integrated solution from TikTok Shop?
Yes, you can continue to use other integrated applications in the Shopify and TikTok Shop software markets. But we anticipate the possibility of temporary instability in the service.
Q9： How should I handle contracts with influencers, institutions, or service providers?
We suggest that you proactively contact your TikTok Shop partners (such as influencers, organizations, service providers, etc.) and inform them that your store has resumed operations.
Q10： Has the cooperation between me and the institution been restored?
The cooperation between the merchant center and the TAP team leader will be restored to normal; For any proxy partnership initiated outside the platform, please contact your proxy partner to restore the partnership.
Q11： Can we advertise?
Yes, our advertising service operates as usual.
Q12： How will sellers handle violations?
All violations that occur during the period when TikTok is temporarily unavailable will be exempted. We will resume daily monitoring and punishment for violations.
Q13： Can I list products normally?
During the temporary unavailability of TikTok, newly launched products or modifications to product information will be automatically rejected and a prompt stating 'incomplete information' will be displayed. After reopening, you can list your products normally and we will resume the normal review process.
Q14： Will the appeal process be affected?
can't. The appeal form will be processed gradually, and the validity period of the appeal will be extended to protect sellers who cannot appeal during the temporary inability to use TikTok.
2、 Advertising side:
Q1 : Will the brief shutdown of TikTok ads this time have an impact on the advertising placement model we previously built?
From a technical perspective, all advertising effects will be suspended for 7 days and do not need to go through the cold start phase again. However, this time it is due to the impact of the overall market, and there may be some fluctuations in the effectiveness at present
Q2： Why hasn't the conversion data of the advertising backend changed when the backend of the small store/independent website shows that the order has been placed?
The performance advertisements from January 18th to 20th may have delayed data transmission, resulting in fluctuations in attribution conversion
Q3、 Has Live Ads been restored?
The Live GMV Max&LSA targeting the United States has not been restored yet, and no time has been given yet. Once restored, it will automatically restart advertising
Q4： Has brand advertising been affected?
Due to the fact that TopView needs to be preloaded 24 hours in advance, there may be a situation of under delivery for TopView on January 20th; Due to reasons such as users needing to log in again, other brand advertisements may also have a possibility of not reaching the target audience