TikTok Shop UK recently announced the launch of GMV Max, an AI advertising management tool designed specifically to increase the total amount of product transactions. It can significantly shorten advertising setup time and improve sales efficiency.
The main functions of this tool include: 1. Purchasing and deploying all available TikTok Shop content (including ancillary content) in the form of a single automated paid advertising campaign; 2. Automatically create and optimize end-to-end paid advertising campaigns; 3. Maximizing overall sales by increasing GMV, including sales from organic traffic, while maintaining a stable GMV to advertising expenditure ratio.
It is understood that GMVMax is designed specifically for products and live shopping on the TikTok Shop platform, and can automatically complete advertising campaign settings, including audience targeting, bidding strategies, and creative choices. This tool identifies and extends high-performance creative assets, optimizes advertising effectiveness, and simplifies the advertising management process. Traditional advertising management often requires a significant amount of time to upload creative assets, monitor advertising effectiveness, and adjust advertising campaigns, while GMV Max effectively reduces these burdens, allowing sellers to focus on improving profitability and expanding their business.