As an Amazon seller, the low price strategy has always been an effective means of attracting new customers. However, after raising prices, many sellers have found that their product sales have suddenly declined, which makes people wonder: has the Amazon platform made any adjustments? Faced with the constantly changing market environment and the launch of new features, we need to approach this issue from the perspective of buyers in order to find suitable solutions.
1、 Reasons for not selling after price increase
Buyers are price sensitive and low price entry into the market is a common means for many sellers to attract customers, but after price increases, buyers' sensitivity to price becomes apparent. If a product is sold at a low price for a long time, buyers may lose interest in purchasing after raising prices and turn to cheaper alternatives.
In addition, Amazon's recently launched "Not Competitively Priced" tag directly tells buyers that a certain product is priced higher than the market average, which undoubtedly puts greater price pressure on sellers.
Amazon's Rufus AI Shopping Assistant has recently launched a new feature that allows consumers to check the historical prices of products. Through a simple conversation, buyers can view the average price over the past 30 days. If the price increase is too high and the historical price display is significantly lower than the current price, buyers are more inclined to wait for a price reduction or look for other suppliers. This invisibly increases the difficulty of pricing for sellers.
Amazon has been optimizing seller quality as market competition intensifies. The newly launched features not only improve the convenience of buyers' shopping, but also further amplify the impact of price competition. Small and medium-sized sellers without deep supply chain support find it difficult to maintain competitiveness in such an environment. And big sellers, with their strong supply capabilities and better pricing strategies, further squeezed the market share of small and medium-sized sellers.
2、 The impact of Amazon AI shopping assistant
Amazon's continuous advancement in AI technology has made the shopping experience more intelligent. For example, the newly launched AI Shopping Guides not only help buyers easily find the products they need, but also provide them with detailed product information and purchasing advice. This means that the distribution of traffic within the site is also changing, and sellers must quickly adapt to these new market rules.
The support of AI technology not only makes buyers more price sensitive, but also gives them a deeper understanding of various details of the product. In the past, buyers needed to collect and compare products themselves. Now, with the help of AI assistants, they can easily obtain key information such as historical prices, advantages and disadvantages of products. This requires sellers to be more transparent and pay attention to the actual quality and reputation of their products.
3、 Strategies for coping with new changes
In the context of historical price transparency, sellers need to re-examine their pricing strategies and avoid significant price increases. By fine-tuning prices and combining them with promotions, coupons, and other means, it can help alleviate buyers' resistance to price increases.
Optimizing product reviews has become crucial in addition to pricing. With the intelligence of AI in extracting review information, the impact of negative reviews is becoming increasingly significant. Sellers need to pay more attention to the management and maintenance of reviews, actively communicate with buyers, and improve overall ratings and positive feedback.
By leveraging social media and collaborating with KOLs to cope with changes in Amazon's internal traffic, sellers can increase product exposure and sales by partnering with social media influencers or KOLs through Amazon's Creator Connections program. Through more creative and influential promotion methods, sellers can effectively enhance brand awareness and attract more potential customers.
Epilogue
In the constantly changing environment of the Amazon platform, sellers not only need to keep up with updates in platform policies and features, but also need to stand from the perspective of buyers and understand their needs and preferences. Whether it is adjusting pricing strategies or utilizing the power of AI technology and social media influencers, they are effective means to cope with market competition. By continuously optimizing our operational strategies, we can stand out in the increasingly fierce cross-border e-commerce market.