According to multiple sellers, in recent days, Amazon platform has started a new round of account scanning, and a batch of seller accounts have been banned due to issues such as association and illegal merging of variants.
Many sellers have received information regarding video verification under Article 3 of Amazon's Business Solutions Agreement. This video verification requires the seller to complete the video verification through the designated link within 14 days after receiving the verification information, to verify the authenticity of the seller's product. Otherwise, the account will be frozen.
Due to the current year-end Christmas season, scanning accounts will have a direct impact on sellers. Once an account is compromised, this year's revenue and profits will be greatly affected. For example, in a previous major promotion on the Black Five Network, a big seller with an annual revenue of 200 million yuan was banned due to product infringement issues, resulting in millions of dollars in losses and even forcing most employees to take leave. This matter has also sparked many discussions in the cross-border seller community. Non compliant, no matter how large the scale, once it crosses the platform's red line, it will collapse overnight, highlighting once again the risks of a single channel and the importance of multi-channel layout
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A large number of sellers have received verification requirements for Protocol 3
Recently, many sellers have received email notifications from the Amazon platform stating that their Amazon sales accounts have been suspended. According to Article 3 of the Amazon Web Services Business Solutions Agreement, the seller's product information has been deleted. Amazon will withhold all available funds from the seller's account. If there are products in the seller's FBA inventory that have caused "untrue" complaints, then these products currently do not meet the deletion criteria.
Strictly investigate! Amazon conducts large-scale account scanning at the end of the year
Amazon took the above measures due to concerns about the authenticity of the products listed in the email. Amazon strictly prohibits the sale of counterfeit goods. In order to ensure that customers can shop on Amazon with confidence, Amazon requires sellers to provide more information to confirm the authenticity of certain products.
From this, it can be seen that the Amazon platform mainly focuses on the authenticity of products and will require sellers to conduct video verification. This year, there have been several account scans that require sellers to conduct video verification in accordance with Article 3 of the Business Solution Agreement. At the agreed time, Amazon video review staff will conduct video interviews with sellers to inquire about account, product, supply chain, and other related issues. Usually includes the following questions:
1. Corporate identity verification: Corporate name, ID card, date of birth, zodiac sign and other information;
2. Account authenticity verification: company name, business license, registration date, email, source of funds, etc;
3. Authenticity verification of credit card payment account: last four digits of the credit card, opening bank, registered mobile phone number, bank statement, etc;
4. Authenticity verification of brand companies and suppliers: such as supplier names, contact information, etc;
5. Account sales and sales data: time of first order, product launch time, and sales volume, etc;
6. Amazon knowledge exploration: such as how to handle store negative reviews, etc;
7. Check the current account issues
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Senior seller Min Ge believes that it is not recommended for legal representatives to memorize by rote, as different accounts need to answer different questions. The best way is to provide comprehensive training for legal representatives to ensure that they are fully familiar with the entire store.
In addition, according to Hugo Cross border, there are also some sellers who have opened new sites on Amazon using old accounts, triggering the third commercial agreement. The platform will require water, electricity, coal, internet or phone bills to be provided. If only credit card bills and bank comprehensive certificates are uploaded, the account cannot be used normally. Many sellers have pointed out that Amazon's old accounts should try to sell on existing sites, as adding sites can easily lead to a second review.
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Billion dollar sales blocked due to infringement issues
When small and medium-sized sellers were struggling with the verification requirements of Protocol 3, the industry had already fallen into the hands of hundreds of millions of big sellers during the period of the Black Five Network's major promotion. According to multiple reports, an Amazon seller named Brent Wynne posted on social media, stating that he has been punished by the Amazon platform and his account was banned during a major online promotion, resulting in heavy losses.
According to Brent Wynne's article, as the owner and operator of BTW Global, he runs a store called TB Superstore on Amazon. After years of dedicated management, he finally achieved an annual revenue of 30 million US dollars (approximately 218 million RMB), and the company was also selected for the Inc. 5000 list in the United States. The top 5000 companies in the United States are Inc The magazine's list of the strongest companies. The top 5000 fastest-growing private enterprises in the United States represent highly dynamic businesses in the economy. The annual financial growth performance of a company must reach the top 0.083% among private enterprises in the United States in order to make it onto this list.
However, not long ago, Brent Wynne's store received a complaint of copyright infringement, resulting in the account being banned. According to Brent Wynne, after receiving infringement complaints, he submitted all necessary documents required by Amazon through multiple suppliers to prove the authenticity of his products, but so far his store has not been restored.
Due to the account being suspended during a major promotion on the Black Friday network, the company's business has been greatly affected, with losses exceeding $2 million. Brent Wynne had to take nearly 80% of his employees on leave.
Another leaked screenshot shows that an Amazon seller's store still has tens of thousands of dollars in balance and a recent average daily sales of two to three thousand dollars, but their account has also been banned due to related issues.
The scandal of account scanning and the closure of billion dollar sellers are all reminders to sellers that platforms are becoming increasingly strict in compliance issues. Sellers must pay attention to compliance at the source and in the early stages of operation in order to avoid subsequent operational risks.