The decline in Amazon store sales may be caused by various factors, and the following are some of the main reasons:
Frequent changes in the listing:
Frequent modification of listings in a short period of time is one of the common reasons for declining sales. Modifying the content or category of the listing can affect the weight and stability of the product, potentially leading to a decrease in both ranking and sales.
Amazon's algorithm allocates traffic based on the stability of listings, and frequent changes can disrupt this stability. Every change triggers a reassessment of Amazon's algorithm, which in turn affects the traffic allocation of the product.
Product quality issues:
If the product quality is not up to standard or there are safety hazards, it will lead to a decrease in user ratings, which in turn will affect sales.
2. Product quality issues are the most dangerous of all audit issues, which may result in penalties for the entire store.
Keyword ranking drops:
The natural ranking decline of product keywords will lead to a decrease in exposure, thereby affecting sales.
2. Sellers need to continuously optimize keyword rankings to increase product exposure and traffic.
Customer service is not timely:
During holidays or peak shopping periods, if customer service does not respond to buyer inquiries in a timely manner, it will affect the buyer's shopping experience and ultimately reduce sales.
2. Amazon will record the response time of sellers and use it as an important indicator to evaluate the quality of seller services.
End of advertising and marketing activities:
If the store mainly relies on advertising and marketing activities to obtain sales, once the activities end, sales may significantly decrease, forming a traffic "gap period".
2. Sellers need to increase natural traffic and fan attention, and reduce their dependence on advertising and marketing.
Increase in return rate:
1. A high return rate can affect the seller's weight on Amazon and may even lead to the suspension of product sales.
2. Sellers need to improve product quality and reduce return rates.
Incomplete product parameters:
If the product parameters are incomplete or missing, it will affect the buyer's purchasing decision, thereby reducing sales.
2. Sellers need to improve product parameters, enhance the completeness and transparency of information.
Malicious undercutting and negative reviews:
Malicious undercutting of products can lead to a significant decrease in order volume, while malicious negative reviews can damage product reputation and affect sales.
2. Sellers need to register their brand and complete brand registration, and report malicious undercutting and negative reviews through legal channels.
Intensifying market competition:
If there is an increase in similar products in the market or competitors provide more attractive products and services, it will lead to a decrease in store sales.
2. Sellers need to closely monitor market trends and competitor situations, and develop effective competitive strategies.
Seasonal factors:
The sales of seasonal products will be affected by seasonal changes, resulting in fluctuations in sales volume.
2. Sellers need to adjust their sales strategies and inventory management according to seasonal changes.