A research report jointly released by eBay and survey company Civery shows that the Holiday Season will usher in the next peak on New Year's Day. On eBay Germany, seasonal items, fitness equipment, and DIY products are particularly popular during the New Year period, and people are looking forward to a good start to the new year.
Trend 1: New Year's resolutions drive shopping enthusiasm
According to the eBay report, cash is the most popular Christmas gift for more than a quarter of Germans (27%). Consumers plan to spend this money on their wish list and New Year's plan after the festival.
In the wish list after the festival, the planned activities (such as the next trip, etc.) are the most popular activities and the most important expenses for Germans, and 29% of the respondents chose this option. Other popular post holiday expenses include sports equipment (21%), clothing and footwear (21%), electronic products (15%), etc.
Trend 2: Men invest in electronic products, while women and families with children prefer clothing and sports equipment
This survey identified the New Year shopping preferences of different consumer groups. Among them, more men (23%) plan to purchase electronic products; Clothing, footwear, and sports equipment have a stronger consumer demand among women (25%) and families with children (28%).
Comparing consumers of different age groups, young people aged 18-29 (33%) plan to use their Christmas red envelopes for travel and other activities; People aged 30-39 (23%) prefer books and magazines; Among the 40-49 age group (30%), electronic products are a popular choice.
Trend 3: Automobile and motorcycle accessories, as well as household products, will usher in quarterly sales opportunities in the first quarter
In addition, in the first quarter of each year, in addition to New Year's Day, Germans will also welcome Valentine's Day, February Carnival, Easter and other festivals. At the same time, with the changing seasons, categories such as automotive and motorcycle parts, household goods, etc. have also entered seasonal sales growth. Based on previous trends, it is expected that the sales of the following products on eBay Germany will experience significant growth from January to March:
Automobile and motorcycle accessories: snow chains/anti-skid chains, tires and wheels, polishing machines, interior cleaning and care products, etc;
• Home appliances and electronic products: bread makers, ovens and stoves, game cards, game console accessories and tools, smart speakers, DJ disc players, etc;
• Home goods: sofas and armchairs, wallpaper, massage cushions and long pillows, etc;
Sports equipment: abdominal muscle trainers, hula hoops, weightlifting stools, treadmills, etc;
Industrial and commercial categories: thermometers and hygrometers, wet dry dual-use vacuum cleaners, labor protection workwear, etc;
• Clothing: Men's pullovers and knitwear, women's pullovers and knitwear, sports shoes, suits, etc.