The correct use of Amazon Search Terms is crucial for increasing product exposure and click through rates. Here are some suggestions on how to use Amazon Search Term correctly:
###1、 Basic Concepts of Search Terms
Search term refers to the keyword information filled in on Amazon product pages to describe the characteristics, features, and uses of the product. These keywords are search terms that potential users may use when searching for products, which can help the product appear in relevant search results.
###2、 How to fill in the Search Term
1. * * Accurate keyword filling * *:
-You can use a 5-line search term, with only one word or phrase filled in each line, and these keywords must be particularly precise. This method is suitable for niche products or products with advantages in segmented categories.
2. * * Word Sea Tactics * *:
-If the product is relatively ordinary and the competition is fierce, you can use the tactic of word sea, try to fill each line of search terms with keywords to increase the chances of being searched.
-When filling in, ensure that the keywords are highly relevant to the product. You can search for the keywords to be filled in on the Amazon front-end. If most of the products displayed on the search results page are similar to yours, it means that the keyword is highly relevant to the product and can be filled in.
3. * * Avoid repetition * *:
-Do not fill in the core keywords that appear in the Listing in the Search Term to avoid duplication. Amazon will classify these duplicate keywords as low value keywords.
4. * * Use long tail keywords * *:
-Long tail keywords are more in line with users' search habits. They can be obtained through Amazon search drop-down menu or ABA tool, and the most matching keywords with the product can be selected and placed in the Search Term.
5. * * Pay attention to grammar and spelling * *:
-The English spelling must be correct and error free.
-The words in the product name should be arranged according to certain rules, such as "long red dress" instead of "red long dress".
###3、 Notes on Search Terms
1. * * Character limit * *:
-The character limit for Amazon Search Terms is usually 250 characters (spaces are not counted as characters).
2. * * Separate words and phrases with spaces * *:
-Do not use commas, quotation marks, or other symbols to separate keywords.
3. * * Single and plural numbers and capitalization * *:
-Just fill in the singular and plural forms, and the case is the same, just fill in one form.
4. * * Keyword Weight * *:
-Keywords with higher relevance are placed at the forefront because their weight decreases from left to right.
5. * * Avoid irrelevant vocabulary * *:
-Do not intentionally add words or brands unrelated to the product in order to achieve high search rankings or increase exposure.
6. * * Continuous optimization * *:
-We need to constantly conduct experiments and adjust the keywords of our products to achieve optimal results.
###4、 Optimization Strategy for Search Term
1. * * Reference competitor keywords * *:
-Analyze the search terms of competitors, identify the traffic keywords they use, and incorporate them into their own products.
2. * * Utilize keyword tools * *:
-Use keyword generation software or keyword search websites to obtain more product related keywords.
3. * * Pay attention to user search habits * *:
-Understand the search habits of the target audience and use keywords that are more in line with their search methods.
4. * * Regular updates * *:
-Regularly update the keywords in the Search Term based on market trends and changes in user demand.
Proper use of Amazon Search Terms requires precise keyword selection, attention to filling in methods, compliance with relevant precautions, and continuous optimization to increase product exposure and click through rates.