Selected and tested products were launched, and orders were placed within a few days. Today, let's talk about how to quickly test the product
The first step is to test and distribute an appropriate amount of products
Every company or individual faces different situations and decides on the quantity of products to be tested based on their own abilities.
The strength is decent, just send 1000 sets at once, and the factory will keep 2000 sets. Issued one after another to avoid high storage fees and to promptly stop losses in case of unsuccessful payment testing.
The pace of product promotion is very fast, and the situation is very good. The factory has 2000 sets of ready-made products that can be sent out immediately. If it cannot connect to the new listing and merge comments, it can be promoted as a new product.
If you are a small seller, you only need to test and send 200 sets. If the product is good and quickly pushed, it will inevitably be out of stock. Then, if you create a new listing and merge the out of stock ones, there will still be a new product support period.
Step 2: Optimize the Listing after Listing
Before putting our products on the shelves, we must make sure that our product listing is perfect enough. Don't be too verbose. Each part of the listing has its own tricks and techniques. Optimizing the listing first can quickly prove whether the product is worth it or not.
Product Title
To cover at least three core keywords that meet the title criteria: brand+core keywords 1+core keywords 2+core keywords 3+product attributes+applicable scenarios
Product images
Product - Corresponding to the five point description, display the main body, size, functional structure, applicable scenarios, applicable methods, packaging and other information of the product
Five point description
To elaborate on the core selling points of the product, including but not limited to size, weight parameters, functional structure, market scenarios, applicable methods, all items in the packaging, and after-sales service. Special emphasis should be placed on embedding 10-15 core keywords in the Five Elements.
A+page
Simply put, it is a graphic and textual detail page. Strive for perfection and showcase the details and selling points of the product. You can refer to excellent peers. We should attach great importance to this part, which is a supplementary explanation of the Five Elements and plays an indispensable role in the conversion rate.
2. When we do Amazon, we definitely need to create an A+page. If you don't have a brand, apply quickly or purchase a brand. In today's era of refined operations, it is definitely not feasible to rely on opportunism.
I have never seen a product launch without an A+page. Even if it can be pushed up, selling dogs will definitely make you doubt life. Find a service provider to rush for 500 yuan each time, there will be another one left. We suffered this loss in the early days.
Main image video
The main image video plays a crucial role in product conversion rate. A good A+video with its own halo.
The third step is to examine the market through evaluation
You use your own resources or service provider resources. A product that goes for free for a week is rarely asked for, so it is likely that the customer base for this product is too small. Even if it is made, it may not exceed 30 orders, and 20 orders are considered good. This is not very good. At this point, you need to check which position corresponds to a daily order volume of 30+. If it is a small category, how many are there currently. This product has a small market. It is not recommended to sell it once it is sold out. Even if you hit the head, you can't earn much money, you can't even hold on to advertising expenses alone.
Step 4: Low price+large discount coupon+advertisement
Pricing is 1-2 US dollars lower than the market average, and a large discount coupon will be offered. If the price is within 10 US dollars, a discount of 3 US dollars will be offered. If the price is between 10-15 US dollars, a 30% discount will be offered. If the price is above 15 US dollars, a direct discount of 5 US dollars will be offered,
There will definitely be losses in the first two months of product promotion. These two months have been a period of rapid keyword and category rankings, with orders reaching 50-100. We can only make money later.
This method can quickly obtain keyword rankings, category rankings, and a rapid increase in order volume
You may be confused and think that my method costs you more.
Yes, I admit it costs a lot. If you can't grasp the new product period and quickly produce results, you will doubt your life after clearing the goods.
If you want the link to become a bestseller, this is the best method we have tested.
If you are just playing around and getting eight out of ten orders a day, and want to have the lowest cost, take on a part-time job to earn extra income.
If your listing optimization is good and the market evaluation is also OK, this strategy will not work for about one or two months. Still hovering around ten or so orders, please continue reading.
Step 5: The ultimate strategy of off-site+seven day flash sale promotion
It is emphasized here that this method is suitable for sellers with moderate or above strength. Small sellers should not operate it. Once the order is explosive, you will need two to three thousand sets of goods to replenish, which you cannot afford.
For a month or two, your product has been receiving around ten orders, but the keyword ranking cannot be pushed up. So seven days is the perfect time for you to improve your ranking.
I mentioned that you can contact the service provider. The day before the seven day flash sale, use social media promotions or discount codes outside the site to quickly generate orders and reach the current third place in the sub category. You can check how many stars the third place has sold in the day.
Then, the off-site discount is 50-70% off, and inventory is mostly stored in locked warehouses to ensure sufficient quantity for explosive orders, while others are locked to prevent inventory from being emptied.
Based on our experience, once an order becomes popular, the ranking of core keywords will run to the homepage during your flash sale, and this boost is still very significant.
Next, use advertising reasonably and focus on core keywords. Seven day flash sales of 100 orders per day is not a big problem. Seven day flash sales can make rankings relatively stable. Reduce advertising budget for the last two days of flash sale (Saturday and Sunday).
Do not adjust the advertising budget within three days after the flash sale ends. Force a reduction in the advertising budget as the order volume drops too quickly; After finishing the flash sale, a large discount coupon will be issued. Stable ranking and order volume.