According to Verified Market Research data, the global automotive parts market size is expected to reach $526.34 billion in 2024 and is projected to reach $807.77 billion by 2031, with a compound annual growth rate of 5.50% from 2024 to 2031.
Developed countries have a huge number of car ownership, such as the United States with 279 million motor vehicles and 834 cars per thousand people. In 2023, the North American auto parts market will reach a size of 319.7 billion US dollars, with online sales growing at a rate of 12% and offline sales growing at 3.8%, indicating that there is considerable growth potential for cross-border auto parts exports. As a leading global e-commerce platform, Amazon's sales of automotive parts continue to grow.
1、 Overview of Amazon North America Auto Parts Market
1. Characteristics of Auto Parts Category
Auto parts products can be roughly divided into sewing products and automotive electronic products. Due to the relatively mature category of sewing products, the latter has been relatively stable in recent years. On the other hand, automotive electronic products, such as car reserve power supplies and intelligent air pumps, have seen significant growth due to the widespread outdoor travel abroad in recent years. Moreover, with the emergence of new demands, product iteration is fast, providing relatively more opportunities for new sellers.
2. Introduction to segmented categories
Travel close to nature has become an indispensable part of American life. Cars are the preferred means of transportation. The demand for foot mats, seat cushions, steering wheel covers, sun visors and other products is increasing. In addition, pet auto parts related products and car storage products are growing rapidly in the sewing industry. For automotive electronic products, due to the fast iteration of products, it is necessary to timely observe travel trends and new demands.
3. Opportunities in the automotive parts category
The growth potential and category vitality are the biggest characteristics of the automotive parts category. Product iteration determines the vitality of the category and the opportunity for new products to enter. The automotive parts category includes both standard products such as sewing products and innovative products such as automotive electronic products.
·Sales scale: ★★★★
·Growth potential: ★★★★★★
·New product opportunities: ★★★★
·Category vitality: ★★★★★★
4. Industrial belt resources
·South China: Huadu in Guangdong, Shiyan in Hubei, Wenling and Fuding in Fujian.
·North China: Changchun, Jilin, Wuhu, Anhui, Hengshui, Hebei.
·East China and Sichuan Chongqing: Changzhou, Yangzhou, Taizhou, Chengdu, Jiangsu.
2、 Top Volume Category Selection Guide for Auto Parts - Sewing Category
1. Car floor mats
The automotive floor mat sub category belongs to the well-established category of sewing products, which steadily increases every year. However, due to the low product threshold, the average price has a downward trend since 2022. Nevertheless, the proportion of new ASINs is still good, with a certain brand effect, making it more suitable for sellers with strong supply and sales.
The concentration of American car brands and models is relatively high compared to China. For popular car models, product features such as durability, wear resistance, easy cleaning, and cost-effectiveness can be considered. New car models can also be targeted and new products can be launched based on them.
·Hot selling season: Throughout the year, the growth of Black Friday Network is significant.
·Mainstream price range: $70-150.
2. Pet seat cushion
With the increasing awareness of pet welfare and the increase of disposable income, more and more Americans choose to travel with pets. 34% of people have taken dogs to travel by car twice or more times. Pet owners are also willing to provide better travel experience and quality of life, and invest more resources and attention. The market for pet travel equipment also grows.
Pet seat cushions are a relatively new and rapidly growing category, characterized by waterproof, scratch resistant, easy to install, easy to clean, and comprehensive protection. For medium and large dogs, good support is also essential.
·Mainstream price range: $20-50, $80-130.
·Hot selling season: There is a relatively significant increase from July to September.
3. Car storage box
In order to have a better travel experience, high-quality car storage products are essential. From 2021 to 2030, the global car storage tray market will grow at a compound annual growth rate of 6.5%. For buyers of travel bags, car storage boxes are a low-cost expansion track.
Only by understanding the local travel and lifestyle habits can we design high-quality storage products based on the items carried by local consumers during their travels. Large capacity, zoning between items, and good support are the main driving factors for consumers' purchases.
·Mainstream price range: 10-40 US dollars.
·Hot selling season: October to December.
3、 Top Volume Category Selection Guide for Auto Parts - Electronic Category
1. Emergency power supply for automobiles
Due to the low density of houses and low winter temperatures, emergency power supplies are very necessary. The sales proportion of emergency power supplies in the automotive parts and electronics category has always been at the forefront and has shown good growth. From 2022 to 2023, there will be a significant decrease in the average order value, and by 2024, it has stabilized. There are many top brands in this category, but there is still a large market.
Due to the existence of top brands in this category, a certain proportion of them are self operated. However, compared to 2023, the new ASINs in 2024 will significantly increase in size and growth rate, and more practical and safe products will be welcomed by most consumers.
·Mainstream price range: $50-150.
·Hot selling season: October to December, with significant growth during the first period of Black Friday Network.
2. Inflatable pump
Inflatable pump products have undergone many functional upgrades in the past two years, mainly based on practicality. Therefore, the average price has slightly increased, and the category vitality is relatively high. It is also a small category with high growth in the automotive parts and electronics industry, and there is no obvious brand monopoly suitable for occupying the market through product innovation.
In the past two years, there have been many innovations in the functionality of products in this category. In order to be practical at night, a flashlight function has been added to the inflation pump; In order to facilitate the charging of other electric devices, the function of a power bank has been added to the inflatable pump, and the E-bike and bicycle can be inflated by adjusting the mode.
·Mainstream price range: $20-40, $50-120.
·Hot selling season: October to January of the following year.
3. Car DVD player
Car driving wireless DVD can be functionally divided into rear seat entertainment devices and front seat driving assistance devices. In recent years, it has emerged with the increase of travel frequency. In the automotive parts category, its volume is still growing, and it has almost no brand monopoly, making it more suitable for electronic consumer goods sellers to expand their products.
Compared to traditional car DVD players, the wireless version is more convenient and cost-effective, while also placing higher demands on the wireless connection speed and stability of the product. Additionally, there are certain requirements for clarity, sound quality, and supported apps.
·Mainstream price range: $40-80, $120-180.
·Hot selling season: November December.