In recent years, the lingerie industry has developed rapidly, mainly due to the growth of consumers' disposable income, the increasing openness and popularity of sexual culture, and individuals' desire for free expression of their bodies.
China is a major global supplier of lingerie, accounting for nearly 90% of the global lingerie production share. At present, the Chinese lingerie industry is mainly based on OEM (commissioned manufacturing) and ODM (design and manufacturing), with relatively small brand effects. Manufacturers are concentrated in Jiangsu, Guangdong, Zhejiang and other places, constantly developing new products, improving product quality and design sense to meet the diversified needs of consumers, and enhancing their competitiveness by improving product technology content and strengthening customer stickiness.
1. Jiangsu Guanyun: A Key Town in the Manufacturing of Sexy Underwear
As the "Sex Underwear Capital" of China, Guanyun County in Jiangsu Province has gathered over a thousand theme clothing manufacturers. In the past decade, relying on the production mode of family workshops and the advantage of low labor costs, it has perfectly catered to the "cost-effective" consumption habits of sex underwear and rapidly eroded market share.
It is precisely with a sound supply chain system and strong manufacturing capabilities that Guanyun has supported half of the Chinese lingerie market. In Guanyun, there is also a theme clothing industry park, which is currently the largest and most complete theme clothing industry gathering and development zone in China. It gathers more than 1000 theme clothing production enterprises, with a comprehensive annual transaction volume of nearly 8 billion yuan online and offline. Online sales account for more than 70% of the national share and 80% of the national export share.
Targeting the new track of the digital economy, Guanyun themed clothing brings in over 100 million parcels per year. Orders from overseas platforms such as Amazon, Tik Tok, and Shein are pouring in, forming a complete industrial chain that covers the supply of materials, production and processing, e-commerce operations, and warehousing and logistics. The product not only sells well in first and second tier cities in China, but also deeply covers international markets such as the United States, Europe, South America, Africa, Southeast Asia, and Japan and South Korea, with about half of the orders sent to the United States.
2. Guangdong and Zhejiang: Dual advantages of supply chain and channel
Relying on a well-established supply chain and mature domestic and foreign trade channels, traditional clothing markets such as Guangdong (Guangzhou) and Zhejiang (Yiwu) have also demonstrated strong competitiveness in the field of lingerie.
Guangzhou, relying on its top-notch lingerie market and production technology, focuses on the research and development and production of mid to high end erotic lingerie. With fast shipping, complex processing capabilities, and brand building as its characteristics, it meets the market's demand for high-quality erotic lingerie. Yiwu, on the other hand, adheres to the advantage of being a "small commodity center" and focuses on wholesale of its erotic underwear products, with obvious price advantages and an export-oriented approach.
In fact, from the perspective of the industry chain, the erotic lingerie industry is closely connected from raw material procurement, production and processing to sales promotion. In the future, the integration and upgrading of major erotic lingerie industry belts in China along the industry chain, as well as the progress in brand building, technological research and innovation capabilities, will significantly enhance market competitiveness and profitability.