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Amazon DSP Access Policy Change: How Should Brands Respond?

Amazon's Demand Side Platform (DSP) has always been an important tool for brands to reach online consumers through programmatic advertising, and its powerful targeting capabilities enable advertisers to achieve large-scale and precise reach. But Amazon has recently adjusted its DSP access policy, which means brands...

The final verdict of the United States! TikTok announces possible closure

As numerous TikTok refugees flooded into Xiaohongshu, the US Supreme Court upheld the federal court's ruling with a 9-0 actual result at 10am local time on January 17th. The final verdict is like a heavy hammer, announcing that TikTok is facing an unfavorable situation in this...

Australian second-hand retailer Vinnies Victoria launches e-commerce platform

Vinnies Victoria, a well-known second-hand goods store in Victoria, recently officially launched its own e-commerce platform. The newly launched online store provides a wealth of product lines, covering clothing, home decoration, electrical appliances, beauty products, toys, Manchester fabrics, technology and entertainment and other fields. Previously,...

Shopify subscription feature adds discount types

Shopify's subscription products have added the "Buy X and Get Y" discount type, allowing customers to receive another product for free or at a discounted price when subscribing, greatly enhancing the attractiveness of promotions and effectively promoting cross selling and increasing exposure. At the same...

EBay acquires Caramel to optimize buyers’ online car trading experience

EBay announced that it has signed a final agreement to acquire Caramel, an end-to-end online car trading solution provider. EBay Motors is a destination for car enthusiasts looking for a large number of car parts and accessories, and this acquisition provides eBay buyers with a...

How TEMU sellers can avoid lost items

At present, UPS has repeatedly reported issues with the printing of waybills. Business owners must take this seriously and print and paste waybills UPS according to UPS standards to avoid problems such as failure to fulfill obligations, lost items, and inability to deliver. The specifications...

How to have a mature Amazon operational mindset?

Many sellers often ask, what is the purpose of promoting new products, sales volume ranking, keyword ranking, or advertising ranking? Actually, this is a problem of operational thinking. In order to have a correct and mature operational thinking, we must first clarify the relationship between...

The principle of weight correlation between Amazon advertising big and small words

In Amazon advertising, "big words with small words, small words complement big words" is an effective advertising placement and optimization strategy. The principle of this strategy can be explained from the following aspects: 1、 The definition and characteristics of big and small words Big words: Big words...
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