Recently, cross-border e-commerce sellers have generally faced the dilemma of "rising sales and declining profits". Taking the 2024 Black Friday promotion as an example, although sales have achieved significant growth, nearly 80% of sellers' profits have not met expectations. This phenomenon has attracted widespread attention from cross-border sellers, especially as high logistics costs are considered one of the main reasons. In 2024, logistics and warehousing costs continue to rise, leading to a compression of sellers' profit margins. Especially during the big promotion period, the surge in cargo volume and the increase in logistics and transportation prices have brought enormous cost pressure to sellers. At the same time, the global freight industry is affected by factors such as geopolitics and strikes, and transportation costs are also showing an upward trend. Nevertheless, Amazon's announcement that FBA fees for US sites will not increase but instead decrease by 2025 has become a new hope for sellers.
Amazon's FBA fee adjustment in 2025 brings a turning point to seller profits
According to Amazon's latest announcement, FBA fees for US sites will remain stable in 2025, with some fees even decreasing, bringing a glimmer of hope to sellers. The most important thing is that the warehousing configuration service fee for large items will be reduced, with an average decrease of $0.58 per item. This change is undoubtedly a great benefit for cross-border sellers selling large items.
In addition, Amazon has announced that it will not increase sales commissions and logistics fees for its US sites in 2025, and will not introduce new types of fees. This measure not only helps sellers alleviate cost pressure, but also provides more space for inventory optimization, marketing, and product selection strategies.
Why does Amazon reduce fees? The driving forces behind it and market considerations
This' fee reduction 'measure has sparked extensive discussions within the industry. Behind Amazon's move, there are obviously multiple considerations:
Retaining sellers and attracting new sellers: In recent years, many small and medium-sized sellers have faced profit pressure, and some sellers have even chosen to exit the market. Amazon hopes to retain existing sellers and attract more new sellers to join the platform through its "fee reduction" policy.
Improving consumer experience: The stability or even reduction of platform fees means that third-party sellers can offer more competitive prices, indirectly enhancing consumers' shopping experience.
Coping with market competition: Faced with the rapid rise of other e-commerce platforms, Amazon needs to maintain its market attractiveness and competitiveness.
How can sellers seize new opportunities in 2025?
With the adjustment of FBA fee policies and further upgrading of logistics services, the operational pressure on sellers has been alleviated. Amazon will launch a new supply chain intelligent hosting service in 2025, further simplifying cross-border logistics processes and helping sellers focus on developing their business, innovating products and brands.
In addition, Amazon's Prime membership system remains a huge advantage for FBA sellers. Data shows that sellers using FBA products with the Prime mark usually receive higher exposure and consumer satisfaction, thereby driving sales and conversion rates. In the first half of 2024, Prime delivery services underwent a significant upgrade, greatly promoting sales growth for FBA sellers.
Looking ahead, Amazon FBA will continue to lead the trend of cross-border e-commerce
In 2024, Amazon's global seller base continues to grow, and it is expected that by the end of the year, the number of sellers on the Amazon platform will reach 9.7 million, with Chinese sellers accounting for a significant share. Despite facing fierce market competition and constantly rising logistics costs, Amazon remains an important platform for cross-border sellers to expand into international markets. Especially with FBA fee adjustments, logistics service upgrades, and increased seller support policies, 2025 will be a year for cross-border sellers to embrace new opportunities.