According to recent reports, the Brazilian site of TikTok Shop will open for registration in April, initially inviting local sellers with a management model similar to that of Mexico, but the full托管mode has not yet been launched.
At the same time, the Japanese site plans to open for registration in June, initially supporting both local business stores and individual store models. Industry insiders predict that cosmetics and pet supplies will be hot tracks on the Japanese site.
Japan has 40 million registered TikTok users. Currently, TikTok Japan mainly relies on advertising revenue and semi-closed loop sales models. If it can achieve a fully closed-loop Shop function in the future, order conversion rates will significantly increase, providing sellers with new sales channels